The 100% Pure New Zealand Winter Games is unique in the world of winter sports. The concept was an initiative of Sir Eion Edgar. First held in 2009, the Winter Games NZ is an elite, international winter sports competition, owned and run by the Winter Games New Zealand Trust with the support of the New Zealand Government, the New Zealand Olympic Committee and SPARC.
The Games were established to provide elite winter sports athletes with the opportunity to push the boundaries without the pressure to produce the perfect performance as in the Winter Olympics or the Winter X Games. It provides the ultimate testing ground where the athletes can experiment and explore their limits against world class competition.